Simon Le Gué - creative strategist / ux design

Direct yet conceptual. Provocative and engaging. Design & strategy for brands, institutions, and people.


For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images. 
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For inquiries/opportunities, right here or just send me a mail at hello@chefouichef.fr